Privacy Policy
GDPR – Let’s make this simple & clear for you…
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Here at Ashfield Services, we want to provide a simple and clear pathway of how your data is used with us, how it is stored and what we do with it. Below provides this pathway for you to follow, however our full Privacy, Cookie and Data Protection Policy can be found further below.
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1. When you enquire, book or attend one of our courses, you will provide some Personal Data to us. These can include:
Your full name
Your address
Your email address
Your contact phone number
Your place of work
Your position within your place of work
2. Why do we need this information?
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Ashfield Services require this information to process and handle your enquiry or booking. Without this information, your enquiry or booking cannot be handled and processed by us. This information is also used to issue a certificate to you for completion of one of our courses. Your certificate cannot be issued to you without this information.
We utilise the data you provide to keep you up to date with our products and services along with promotions, competitions and any other legitimate interests.
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3. Do we collect any other data about you?
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Yes, we keep a record of your previous purchase history and we keep a record of training courses/services you have attended/used with us.
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4. Why do we need to know your purchase history or use of our services?
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Using this data we can improve not only the service we provide to you from the moment you enquire about a course, through to booking a course and then attending the course with us, but we can also improve on the marketing information we provide to you to by ensuring we provide marketing that is relevant and of legitimate interest.
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5. Can I see the data you have about me?
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Certainly – as is your right, you are able to request access to the personal data we hold and request access to the correction or erasure of such data. Please see below on further information on your legal rights.
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Ashfield Services Privacy, Cookie and Data Protection Policy
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Part 1: Personal information and privacy
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We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information. We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website. By continuing to use our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.
This privacy notice provides you with details of how we collect and process your personal data through your use of our site www.ashfieldservices.co.uk, including any information you may provide through our site or when contacting us when you purchase a product or service, sign up to our newsletter or take part in a prize draw or competition.
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By providing us with your data, you warrant to us that you are over 13 years of age.
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PAM Interactive Limited is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).
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Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website.
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Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
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What data we collect about you
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Personal data means any information capable of identifying an individual. It does not include anonymised data.
We may process certain types of personal data about you as follows:
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Communication Data that includes any communication that you send to us whether that be through the contact form on our website, through email, text, social media messaging, social media posting or any other communication that you send us. We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.
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Customer Data that includes data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address, email address, phone number, contact details, purchase details and your card details. We process this data to supply the goods and/or services you have purchased and to keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.
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User Data that includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back- ups of our website and/or databases and to enable publication and administration of our website, other online services and business. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business.
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Technical Data that includes data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system. We process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our advertising. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy.
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Marketing Data that includes data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to enable you to partake in our promotions such as competitions, prize draws and free give-aways, to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising. Our lawful ground for this processing is our legitimate interests which in this case are to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.
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We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business).
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Sensitive Data
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We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.
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Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.
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We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. For more information on this please email us at data@ashfieldservices.co.uk. In case we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.
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We may process your personal data without your knowledge or consent where this is required or permitted by law.
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We do not carry out automated decision making or any type of automated profiling.
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How we collect your personal data
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We may collect data about you by you providing the data directly to us (for example by filling in forms on our site or by sending us emails). We may automatically collect certain data from you as you use our website by using cookies and similar technologies. Please see our cookie policy for more details about this.
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We may receive data from third parties such as your employer, analytics providers such as Google based outside the EU, advertising networks such as Facebook based outside the EU, such as search information providers such as Google based outside the EU, providers of technical, payment and delivery services, such as data brokers or aggregators.
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We may also receive data from publicly availably sources such as Companies House and the Electoral Register based inside the EU.
Disclosures of your personal data.
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We may have to share your personal data with the parties set out below:
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Service providers who provide IT and system administration services.
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Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
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HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances.
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Third parties to whom we sell, transfer, or merge parts of our business or our assets.
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We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.
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International transfers
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Countries outside of the European Economic Area (EEA) do not always offer the same levels of protection to your personal data, so European law has prohibited transfers of personal data outside of the EEA unless the transfer meets certain criteria.
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Some of our third parties service providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.
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Whenever we transfer your personal data out of the EEA, we do our best to ensure a similar degree of security of data by ensuring at least one of the following safeguards is implemented:
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We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission; or
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Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe; or
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Where we use providers based in the United States, we may transfer data to them if they are part of the EU-US Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.
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If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.
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Please email us at data@ashfieldservices.co.uk if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.
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Data security
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We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
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Where is my data stored?
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Ashfield Services use AWS Ireland to provide internal and external software solutions which can include databases and files. This means we never store you data or indeed any of our backups, outside of the EU.
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Transactional emails are sent from Mailgun via US servers whom are compliant with the EU-US Privacy Shield framework.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
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Data retention
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We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
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To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
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By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
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In some circumstances you can ask us to delete your data: see below for further information. Our system complete a backup everyday. All backups older than 14 days will be automatically deleted.
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In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
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Your legal rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:
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Request access to your personal data.
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Request correction of your personal data.
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Request erasure of your personal data.
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Object to processing of your personal data.
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Request restriction of processing your personal data.
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Request transfer of your personal data.
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Right to withdraw consent.
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You can see more about these rights on the ICO website.
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If you wish to exercise any of the rights set out above, please email us at data@ashfieldservices.co.uk.
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You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
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We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
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We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
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Third-party links
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This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
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Part 2: Cookies
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About cookies
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A “cookie” is a piece of information that is stored on your computer’s hard drive and which records how you move your way around a website so that, when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes.
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Cookies are used by nearly all websites and do not harm your system.
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If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings. You can block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
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How do we use cookies?
We use cookies to track your use of our website. This enables us to understand how you use the site and track any patterns with regards how you are using our website. This helps us to develop and improve our website as well as products and / or services in response to what you might need or want.
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As a registered user cookie information may be used to automatically log you in to our website when revisiting, and provide us with a date of last entry. Overall, cookies must be enabled on your PC as the technology we use to log member sessions on our site is reliant on those privacy settings. The cookie entered onto your PC when visiting PAM Interactive Limited is only able to be accessed by our site, and we cannot read any other cookies from other sites on your machine.
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Cookies are either:
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Session cookies: these are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page, but they do not collect any personal data from your computer; or
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Persistent cookies: a persistent cookie is stored as a file on your computer and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. We use persistent cookies for Google Analytics. Our analytics service provider’s privacy policy is available online.
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Cookies can also be categorised as follows:
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Strictly necessary cookies: These cookies are essential to enable you to use the website effectively, such as when buying a product and / or service, and therefore cannot be turned off. Without these cookies, the services available to you on our website cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.
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Performance cookies: These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular.
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Functionality cookies: These cookies allow our website to remember choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised.
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Part 3: Information Commissioner’s Office
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If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.
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It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at data@ashfieldservices.co.uk or advising a member of the team during your next contact with us.
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If you feel that your questions relating to our privacy policy have not been handled to your satisfaction you have the right to complain to the Information Commissioner’s Office.